INDUSTRIAL MARKET RESEARCH (IMR) QLD
- INFORMATION AND COMMUNICATION TECHNOLOGY (ICT)
- OTHER INDUSTRIAL RESEARCH AREAS :
INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) RESEARCH
A primary aspect of the IMR Marketview Research Service has been the producing of an annual Queensland State Government ICT Survey report for some (17) years – 1990 to 2007.
The annual IMR report entitled RESOURCE-ICT summarised the ICT infrastructure in Queensland State Government Departments and outlined proposed additions in terms of products and services required from ICT industry manufacturers and suppliers each fiscal year.
The report was utilized by State Government ICT policy makers as an ICT resource benchmarking tool and by ICT manufacturers and suppliers as a means of more precisely focusing on the Queensland Government market segment. The State Government has viewed the gathering and subsequent publishing of the ICT resource information as being of significant Mutual Benefit to both Government and Industry.
IMR has the experience to undertake either Quantitative or Qualitative research in the ICT product and services market to assist manufactures and suppliers with improving their understanding of Market Demand and the Market Share and Penetration of other principal suppliers in the industry.
OTHER INDUSTRIAL RESEARCH AREAS
IMR has also had experience in providing Market Research and Marketing Consulting Services in the following industries:
IMR Industrial Market Research reports are designed to highlight directions in the development of key Product and Servicesareas to provide ACTIONABLE market research to not only Manufacturers and Suppliers, but also to principal industry Stakeholders as well.